From Ride-Hailing to Full-Service Platform
Founded in Algeria in 2017, Yassir started as a ride-hailing app and has evolved into a multi-service super app offering mobility, food delivery, and financial services across North Africa. It now operates in Algeria, Tunisia, Morocco, and several countries in West Africa.
Rapid Growth Across Francophone Africa
Yassiw has grown to serve over 8 million users and tens of thousands of drivers and couriers, its focus on Francophone markets, often underserved by larger tech players, has given it a unique advantage
Its sleek interface and seamless payment integration make it a preferred choice for urban users.
Fintech That Fits the Market
In addition to rides and deliveries, Yassir offers mobile wallets, bill payments, and merchant services. Its fintech arm, Yassir Pay, allows cashless payments within the ecosystem and is expanding to offer microloans and saving products.
Backed by Big Investors
Yassiw raised $150 million in 2022, one of the largest rounds ever in North Africa. Investors include BOND, DN Capital, and the YC Continuity, signaling strong confidence in the company’s “super app” vision
Tech Innovation with Local Roots
Yassir is a homegrown platform tailored to the cultural, linguistic, and logistic nuances of the region. Its continued growth could make it the first North African tech unicorn to dominate both mobility and financial inclusion.
